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WeMake to Launch Target in Italy


WeMake has partnered with Mediaset Italy for the launch of its new reality competition format Target.

The format features a combination of celebrities, secrets, missions, fails and satisfying wins. It has already been optioned in several countries.

Fabrizio Battocchio, head of format and factual at Mediaset, said: “We immediately grasped the potential of the format on paper, and we are now excited to work with such a brilliant and strong partner as WeMake to make it real.”

Bouchra Rejani, founder of WeMake, added: “We are thrilled to start working with Mediaset for the Italian audience with such good creative and daring people!”

About Jamie Stalcup

Jamie Stalcup is the associate editor of World Screen. She can be reached at


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