WeMake to Launch Target in Italy

WeMake has partnered with Mediaset Italy for the launch of its new reality competition format Target.

The format features a combination of celebrities, secrets, missions, fails and satisfying wins. It has already been optioned in several countries.

Fabrizio Battocchio, head of format and factual at Mediaset, said: “We immediately grasped the potential of the format on paper, and we are now excited to work with such a brilliant and strong partner as WeMake to make it real.”

Bouchra Rejani, founder of WeMake, added: “We are thrilled to start working with Mediaset for the Italian audience with such good creative and daring people!”