EndemolShine Germany & Tim Mälzer Form Potatohead Pictures

EndemolShine Germany and television chef, restaurateur and presenter Tim Mälzer have set up Potatohead Pictures, which will focus on developing new culinary formats.

The new label will be led by EndemolShine Germany’s managing director, Fabian Tobias, and executive director, Sven Steffensmeier.

EndemolShine Germany and Mälzer have worked together for eight years, creating hit cooking formats such as Kitchen Impossible and Chefs to Go (Mälzer and Henssler Deliver!). The company will build on its expertise within the culinary genre and encourage innovative thinking to cook up the formats of tomorrow.

Tobias said: “The award-winning success story of Kitchen Impossible is also due to the interplay between Sven and Tim, which sparks creativity time and time again. I am therefore very much looking forward to the new company and the even more intensive partnership with Tim Mälzer.”

Mälzer added: “The collaboration with Sven had a special quality right from the start: creative, innovative and—this is what I particularly like—highly implementation-oriented. It is with this positive gut feeling that I am now entering the joint venture, and I look forward to working even more closely together, developing formats, and of course, discovering new talent. I’m also excited about my role behind the camera! ”

Steffensmeier said: “We have been playing with the idea of founding a company for a long time. We will build on our successful formats, the now huge network of chefs, and the fun and creative atmosphere we have when working together to become the go-to company for food content in the German-speaking world. However, we don’t want to limit ourselves completely to one genre and also want to develop formats beyond the topic of food with Tim.”