Red Sauce Lands 136-Hour Commission from Zinc Media


Red Sauce has scored Zinc Media Group’s largest-ever commission, a deal for 136 hours of Bargain Loving Brits.

The new two-year deal comprises 120 hours of the daytime version, Bargain Loving Brits in the Sun, as well as 16 hours of the peak version. This more than doubles the 54 hours Red Sauce secured for the series last year.

“This commission is not only a fantastic endorsement of Bargain Loving Brits but of our whole Manchester team,” said Tom Edwards, creative director of Red Sauce. “We are thrilled with this longer-term commitment from Channel 5, which speaks to the faith the channel has in everything Bargain Loving Brits. This huge order allows us to creatively refresh our approach to the series and to identify and nurture production talent over a much longer term than ever before—of benefit to them, us and the wider industry.”

Ben Smith, executive producer at Red Sauce, added, “Bargain Loving Brits continues to be a huge hit. A commission on this scale presents a fantastic challenge—and opportunity. We plan to hone in on our most-loved characters and plot a way to reliably deliver a huge number of stories that still allows for the natural, real-life and beloved docu-soap feel. It’s a very exciting creative refresh. The three Bargain Loving Brits series fit so well together—whether it’s peak, daytime or the U.K.-based Bargain Loving Brits by the Sea, which returns this spring. We are delighted with the popularity of the show.”