BiggerStage Inks Deal with Troy Studios for Production Hub

BiggerStage has inked a multi-million-euro agreement with Hackman Capital Partners’ Troy Studios, as well as MBS Group, to create a global unscripted production hub at the facility in County Limerick, Ireland.

Troy Studios’ facility spans 26 acres, including four soundstages totaling 100,000 square feet, with an overall footprint of 350,000 square feet. Under an initial multiyear deal, BiggerStage and Troy Studios will invest to attract major international television formats to Limerick. BiggerStage will produce projects on the ground while supporting training and skills development.

Troy Studios will also be a home for original IP development. It will host a number of pilot projects for major international partners in 2026, alongside BiggerStage’s expanding originals slate.

This news comes after the government of Ireland revealed it would be introducing an unscripted tax credit, offering a rebate of up to 20 percent.

“We are truly entering a golden age for the television industry in Ireland,” said Pat Kiely, CEO and founder of BiggerStage. “Europe’s first unscripted tax credit will help Ireland compete more effectively on the world stage to become the home of global formats, the fastest-growing area of television production. This investment in Troy Studios will allow us to offer a world-class base for international production. Irish crews are renowned as the best in the business, and we look forward to creating a sustainable centre of excellence in Limerick, surrounded by great infrastructure, expanding centres of learning and a brilliant hospitality industry. Ireland’s creative industry is on a real high; never has there been a better time to expand our global offering and drive more investment in jobs, training, development and infrastructure.”

Patrick O’Donovan, Minister for Culture, Communications and Sport said, “This announcement is yet another strong signal that Ireland is open, competitive and ambitious when it comes to investment in the creative services sector. The creation of a global hub for unscripted production at Troy Studios will not only attract major international players to Limerick, it illustrates how Ireland has the infrastructure, talent, creativity and production expertise to lead in this space.”

“We look forward to continuing our work with the BiggerStage team to ensure they have the technical equipment and resources required to continue their leading role in the growth and success of Ireland’s vibrant screen industry,” commented Jason Hariton, chief studio and real estate officer at MBS Group.

Elaine Geraghty, managing director of Troy Studios, added, “The new deal firmly positions Limerick and Ireland at the forefront of global television production, supported by the unique advantages presented by Ireland’s unscripted tax credit. Together, we are dedicated to building a global production hub that will benefit the creative sector, generate employment and deliver outstanding original content for audiences worldwide.”

“We are thrilled and delighted that BiggerStage has made a long-term commitment to Troy Studios,” said Alastair Boucaut, executive VP of global studio platforms at Hackman Capital Partners. “Our facility was built to welcome bold and innovative companies like Bigger Stage that have proven international production success. This collaboration will bring exciting projects to Ireland and strengthen the country’s creative industry.”