Armoza Formats to Expand as ITV Studios’ Israeli Production Arm


The Israel-based content creation and distribution company Armoza Formats is set to serve as the production arm of ITV Studios within Israel.

Under its new production company, Armoza Productions, the company is attached to produce the new season of the ITV Studios format Come Dine with Me in Israel for Kan 11. Lital Berenfeld Levi, previously head of non-scripted productions at Endemol Shine Israel, has joined the team as head of production.

Avi Armoza, CEO of Armoza Formats, said: “We are always looking for ways to move the company forward, and since becoming part of ITV Studios, this was the next natural step in our integration. With Lital, who brings her knowledge of production and of the Israeli industry, leading the team, we look forward to bringing ITV Studios’ wide variety of creative content to Israeli audiences starting with Come Dine with Me.”

Lisa Perrin, managing director of international production at ITV Studios, said: “I know how creative the Israeli market is right now, and with Armoza Productions becoming our production arm in Israel, this gives the opportunity for us to develop, produce and travel more formats from Israel but also to bring more of our catalog to life for the Israeli viewers.”