TV Formats In-Demand: Dating Shows

These dating and relationship formats help participants find love in a range of unique ways: Constantin Entertainment’s M.O.M, Soho Formats’ Love Is In the Air, Armoza Formats’ Guys in Disguise and Global Agency’s The Married Game.

M.O.M

Commissioning Platform: JOYN, Germany
Production Company: Constantin Entertainment
Distributed By: Format and ready-made available fromConstantin Entertainment Distribution.
Description: The first age-gap-love reality dating show for the German streaming platform operated by ProSiebenSat.1 and Discovery. What role does age play in love?
Track Record: Optioned in Norway, Sweden, Denmark, the Netherlands, Belgium and Italy.
Pitch Perfect: M.O.M is JOYN’s very first original reality-dating format, combining the most-modern and daring twists: age-gap love. M.O.M prevailed from its start over all other JOYN titles. M.O.M reached the top three in June, and the top five for JOYN’s first semester in 2020.
Slot Winner: Top five among users overall in 2020, top three among users in May/June, top five in watch time in May and top two in watch time in June.
Sales Contacts: Aline Avedikian, Christoph von Issendorff.

Love Is In the Air

Commissioning Broadcaster: UniMás TV, U.S.
Production Company: Soho Productions
Distributed By: Soho Formats
Description: Love Is In the Air is the ultimate live dating/matchmaking format that’s destined to take the world by storm! The format has proven to be a smash hit and a huge success for 13 years on live TV with more than 3,000 episodes broadcast. Episodes are two-hours long, daily stripped live.
Track Record: The show started in Turkey and became a hit for ten years. It also became successful in the U.S., where a second season is about to start in September. The show increased the slot average of the channel over 300 percent. The channel growth is significant at 45 percent! It has been licensed to territories like Germany, Romania, Mexico, Colombia and Kazakhstan.
Pitch Perfect: “When it started in Turkey, the show became a massive hit and phenomenon, reaching almost 20 percent share, and it became a phenomenon in the U.S. as well,” says Zeynep Peker, the creator of the format. “The show has generated not only huge ratings; since its debut an incredible 120,000-plus people have appeared on Love Is In the Air hoping to find their soul mate. It brings a lot of interaction and social media buzz for the broadcaster. It’s perfect for channels looking for high-energy, attractive programming. It’s suitable for cross-promotion and brand-integration opportunities.”
Slot Winner: The show was a slot winner in Turkey for ten years on live TV. It ranked as the number one show on Azteca Uno in Mexico. The show increased the slot average of UniMás in the U.S. by more than 300 percent.
Sales Contact: Aysen Turkmen Senon, sales@sohoformats.com.

Guys in Disguise

Commissioning Broadcasters: Rede Record, Brazil; Kanal 2, Estonia; ProSieben, Germany
Production Companies: Armoza Formats, Artza Productions
Distributed By: Armoza Formats
Description: A comical dating format in which one single goes on a date with two secret admirers who have been thinking of her, although she may not have noticed them. The catch—they will be dressed in weird and wild costumes and she will have to decide who she wants to go out with before she sees who they really are. Episodes run for 30 minutes.
Pitch Perfect: “Guys in Disguise takes away the common element of judging people solely on their looks and gives the suitors the opportunity to show their personality in a humorous and secure way,” says Sharon Levi, head of sales at Armoza Formats. “Also, our fun-filled disguises give these suitors a safe place to speak freely and openly about themselves and their attraction to the single in ways they were never able to before, despite knowing her already.”
Sales Contact: sales@armozaformats.com

The Married Game

Distributed By: Global Agency
Description: Four men, one bachelorette. A daily stripped dating game show with four dinner dates and one big revelation.
Pitch Perfect: Four men, three married and one single, take a savvy bachelorette out on dinner dates and try to convince her that they are single. If she guesses right and chooses the single bachelor, she leaves with him on an all-expenses-paid trip and wins the prize money. If she guesses wrong, the married man who deceived her leaves on the trip with the prize money and his own wife. The only show where a wife can encourage her husband to flirt with another woman!
Sales Contact: info@theglobalagency.tv