Global Agency Lifts the Lid on Top-Secret Format

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Global Agency has unveiled its top-secret format, Celebrity Dreams, to buyers and media with a market launch in St. Tropez.

Each episode of Celebrity Dreams begins at the star’s home with the story of their journey to fame before revealing their hidden fantasy—whether they long to be an actor, singer or artist or meet someone influential from their past. The format takes viewers on a moving journey of discovery, reminding everyone of what dreams are still to be fulfilled.

Izzet Pinto, founder and CEO of Global Agency, said: “The show itself carries a title that encapsulates the entire concept, narrative and vision behind it. Because of the importance and impact of the title in conveying this message, we have chosen to keep it confidential until the launch. Our rollout strategy for this brand-new format is centered around a tailor-made event designed to showcase the show in an exclusive and engaging way. We invited 100 of our top buyers from 45 different countries to St. Tropez to give them an intimate first look at the show.