BOOM! Licensed into the Philippines

Keshet International (KI) has licensed the game-show format BOOM! to Television and Production Exponents (TAPE) in the Philippines, where it will appear as a stripped segment in the hit variety series Eat Bulaga!

The 78×20-minute version will air on GMA Network from Monday to Saturday within Eat Bulaga!, which is the longest-running lunchtime variety show in the history of Filipino TV, having been on air since 1979. BOOM! is one of KI’s most successful formats ever, with more than 800 episodes of the series commissioned worldwide to date.

Gary Pudney, the head of Asia at Keshet International, said, “We’re thrilled to raise the KI flag in another new territory in Asia. BOOM! has proved its ability to hook audiences in Asia and all over the world and I am sure Filipino viewers will be just as engaged by its edge-of-seat drama and fun.”