Just IPicked Takes on Battle in the Box Distribution

Just IPicked has taken on the global format sales rights for Battle in the Box, a Korean format that aired a U.K. edition on UKTV last year.

“Battle in the Box isn’t just structurally solid and universally understandable—it delivers that rare blend of light entry with addictive rhythm that keeps viewers hooked,” said Praise Shin, founder and CEO of Just IPicked. “I’m truly honored and excited to bring this format to even more global audiences.”

The U.K. version of Battle in the Box was produced by Interstellar TV and hosted by Jimmy Carr. The format was originally developed and produced by NMedia.

“Battle in the Box is a uniquely structured and highly entertaining format, and we’re proud to see it gaining international traction,” said DongGil Kang, CEO of NMedia. “We look forward to working closely with Just IPicked, not only on this title but also on upcoming projects poised for the global market.”