Critical Content Pacts with Something Special, Refinery Media

Critical Content has struck up co-creation and production deals with South Korea’s Something Special and Singapore’s Refinery Media.

The two partnerships aim to enhance the global reach and impact of Critical Content’s formats. Through the agreements, Critical Content will tap into Something Special’s and Refinery Media’s influence within Asia’s entertainment and pop-culture landscape.

Jenny Daly, president of Critical Content Studios, said: “With Korean formats continuing to explode, our partnerships with Something Special and Refinery Media represent a significant milestone for Critical Content as we strive to innovate and expand our reach in the international market. These companies are forerunners in their regions; we are thrilled to align our original creative with their immense success.”