ITV Studios & Jiangsu Broadcasting in Formats Pact

ITV Studios has signed a format co-development deal with Jiangsu Broadcasting Corporation.

The three-year deal will see the Jiangsu Broadcasting development team collaborating with ITV Studios to develop and adapt entertainment formats suitable for the Chinese and international markets.

The pact was signed at ATF by Augustus Dulgaro, executive VP of the Asia Pacific for global partnerships at ITV Studios, and GE Lai, president of Jiangsu Broadcasting Corporation.