Monday, November 25, 2024

Joel Marino

Joel Marino is associate editor for World Screen and TV Latina. He can be reached at cjmarino@worldscreen.com

European Online Adspend Surpasses TV

May 11, 2016

European online advertising has surpassed TV, with a record annual spend of 36.2 billion euros ($41.4 billion) in 2015, according to IAB Europe. The report found marked growth in mobile and video adspend across all surveyed territories, with more than 30 billion euros ($35 billion) in spend added within the last decad

U.K. Viewers Spending More on Digital Content Than DVDs

May 6, 2016

For the first ever time, it’s expected that Britons will spend more this year on video-streaming subscriptions and content downloads than on buying and renting DVDs, according to Strategy Analytics. Online formats will account for 58 percent of home video spend, compared to 42 percent for DVDs, whose share last year was 52 percent.