STV Player Rolls Out on Sky

The VOD service STV Player has launched on Sky set-top boxes, giving viewers access to STV content across all major TV platforms for the first time.

Sky customers in Scotland can now catch up on STV programs such as Coronation Street and I’m A Celebrity as well as STV’s local programming, including Sean’s Scotland and STV News at Six, via the service. Hundreds of hours of additional content from both the STV archive and new content partnerships will become available in the coming weeks.

The roll out follows confirmation earlier this year of STV’s five-year strategic partnership with Sky to give Sky viewers in Scotland better access to STV’s content. As part of the launch, STV Player will sell its own advertising inventory on the Sky platform following a partnership with the ad tech provider Freewheel. Later this year, the STV Player will be available to Sky Go users.

Richard Williams, STV’s managing director for digital, said: “With this launch, STV Player is now universally available across all platforms in Scotland for the first time. Sky is hugely popular in Scotland and our viewers will now be able to access their favorite STV shows, like the soaps and next month’s I’m A Celebrity, alongside more relevant local programming whenever they want them. The STV Player is the most popular commercial broadcast player in Scotland and we’re delighted to be working in partnership with Sky to expand its reach across the country.”

Jon Simkin, managing director of channels and operations at Sky, said: “Sky brings together all the best entertainment in one place, so we are thrilled to be bringing our customers in Scotland access to great content via STV Player too.”