VELUX EHF Champions League to Remain on Sky Deutschland

VIENNA: Sky Deutschland is slated to air the VELUX EHF Champions League for another three seasons thanks to a deal with EHF Marketing, a division of the European Handball Federation.

Sky Deutschland will be the exclusive broadcaster of the VELUX EHF Champions League in Germany and Austria until the end of the 2019-20 season. The channel provides extensive background coverage of the sport, with a team of commentators and reporters that includes former player Henning Fritz and coaches Martin Schwalb and Heiner Brand. The deal, which began with the 2014-15 season, was brokered by MP & Silva.

David Szlezak, the managing director of EHF Marketing, commented: “Sky has brought a new quality to the reporting of handball over the last few seasons. Given that up to three German teams are represented in the VELUX EHF Champions League, Germany is a very important market for EHF Marketing.

“We are looking forward to three further seasons of cooperation with our highly professional colleagues at Sky, during which we want to further improve the premium product in European club handball, and in doing so achieve a market position alongside sporting relevance that makes the competition highly attractive for German brands on the international sports sponsorship market.

“Since the beginning of the cooperation in the 2014-15 season, Sky has recognized the attractiveness of the VELUX EHF Champions League and, with the additional cooperation with the national league as well this contract extension, we have paved the way for Sky to become the handball broadcaster in Germany and Austria.”

Roman Steuer, the executive VP of sports for Sky Deutschland, added: “The extension of the rights agreement for the VELUX EHF Champions League is a further high-value addition to the sports portfolio for our subscribers. This, together with the acquisition of the broadcast rights for the DKB Handball Bundesliga, underlines Sky’s position as the home for all handball fans in Germany and Austria.”