Olympic Channel & FIFA Tie Up

MADRID: Olympic Channel and FIFA (Fédération Internationale de Football Association) have entered into an agreement covering news access and content licenses.

Football has had a presence on the Olympic Channel since its launch in August, with its own dedicated sports page. FIFA joins a roster of 36 International Sports Federations and IOC Recognised Sports Federations that have signed similar agreements with the Olympic Channel.

“Football is one the most popular sports on the planet, and we are excited to work together with FIFA to amplify the excitement of football at the Olympic Games as well as emphasize the deeply rooted cultural aspects of ‘the beautiful game’ through the Olympic Channel,” said Mark Parkman, the general manager of the Olympic Channel.