Magine TV Brings Beta Service to the U.K.

STOCKHOLM: Magine TV has launched a beta version of its OTT service in the U.K., signing distribution agreements with such broadcast partners as ITV, Channel 4 and Channel 5.

The TV For Me service is a subscription-based live television OTT platform that streams directly with no cables, hardware or contracts. Magine TV is already available in its native Sweden and Germany, where it has relationships with such partners as ProSiebenSat.1, RTL, Discovery, Turner, Viacom and Eurosport.

Ambuj Goyal, the CEO of Magine TV, commented: “The shared experience of live television is electrifying, and Magine TV's single-minded focus on innovation in this space sets us apart from other video-streaming services: we believe that there will always be an important place for live TV in the entertainment industry.” 

Neale Dennett, the director of pay content and packages at ITV, said: "We want audiences to be able to view our content when and where they choose to via both free and pay routes, and across as many devices as possible. Magine TV is an exciting OTT service and we're very happy to license our channels to this innovative new platform."

Carl Pfeiffer, the head of distribution at Channel 4, said: “We welcome legal innovation in the channel distribution landscape, and are pleased to license some of our linear channels for streaming on Magine’s beta service. We look forward to developing our partnership as Magine TV builds towards its full product launch.”

James Tatam, the director of digital media and commercial development at Channel 5, added: “We’re delighted that Magine is bringing its innovative TV service to the U.K. market and welcome Magine’s collaborative approach to working with content providers, including Channel 5. We look forward to extending our partnership as the service moves to its full launch.”