New OTT Service Launches in France

LONDON: The retailer Carrefour has partnered with OTT platform provider Saffron Digital to launch a new multiplatform entertainment service in France, Nolim Films.

The service is now live, offering customers the ability to buy and rent TV series and movies on smartphones, tablets, televisions and computers. At launch, Nolim Films features Hollywood blockbusters such as Gravity, Godzilla and Edge of Tomorrow, as well as hit TV shows, including Gotham, The Walking Dead and Arrow. There is also a range of local French content. Customers will be able to rent and/or buy UltraViolet and non-UltraViolet content which will be automatically added to their digital library. They can then stream the purchased content directly to their connected devices or download for offline playback.

Noël Prioux, the executive director of Carrefour France, said, "Our clients' consumption habits are constantly evolving. With Nolim Films, we will address their expectations and new uses of video. This new offer is part of the brand’s digital strategy, which relies on the complementarity of our distribution channels." 


Jason Keane, the CEO of Saffron Digital, added, “We are delighted to be involved in the launch of such a monumental service. As well as offering its customers a new and exciting entertainment experience, Carrefour is securing its place as one of the world’s leading entertainment retailers. As one of the biggest UltraViolet services to launch in Europe, Nolim Films will no doubt be instrumental in driving digital media adoption throughout the region.”