FremantleMedia Hires VP of Branded Entertainment

LONDON: Former Publicis and all3media exec Samantha Glynne has been tapped to spearhead a push into global branded content at FremantleMedia.

Glynne joined the company last week as its VP of branded entertainment in the Digital & Branded Entertainment Division. She’s based in London, where she reports to CEO Keith Hindle. The exec is charged with driving branded entertainment activities for FremantleMedia around the world, working with regional commercial and digital teams to deliver brand strategy, lead key relationships with brands and agencies, and maximize advertiser engagement on TV and digital platforms. 

Previously a managing partner and director of channels at Publicis Entertainment in London and Paris, Glynne launched Renault TV in the U.K. and France. Prior to that, she was the head of commercial content at North One Television/all3media where she launched the Audi Channel on Sky. She’s also overseen channel launches in Italy (Sky Italia), the Middle East (MBC, ART, ERTU) and Romania (National TV).

“Samantha has both in-depth knowledge of the brand and agency world, and the TV world, as well as experience working across borders and cultures,” Hindle said. “We’re delighted to have her on board, and look forward to increasing the involvement of advertisers in our content.”

Glynne commented: “FremantleMedia is one of the few production companies with such a solid foundation of experience and relationships within the brand world. Coupled with its scale, ambition and unrivaled catalogue of TV brands, it is uniquely placed to produce and distribute some really exciting and effective branded content in multiple genres across all platforms.”