ITV Buys into Nordic On-Demand Channel

LONDON: ITV plc has purchased a minority stake in Cirkus, an on-demand channel in the Nordic region.

The channel offers British drama, complemented by comedy and factual programming. It features programming from long-term agreements with ITV Studios Global Entertainment, BBC Worldwide, Endemol and all3media international.

Dan Gopal, the senior VP of global digital media at ITV Studios Global Entertainment, said: “Cirkus is a compelling service that offers a wide choice of the British series that Nordic audiences love so much, available on demand for consumers to enjoy at their convenience. We are delighted to be partnering with this Nordic success story and look forward to working with them as they continue to grow.”
 
Cirkus co-founders Hugh Williams and Mark Bradford said: “There is a real appetite for quality British drama and TV series in the Nordics, and we have the perfect content partners to make Cirkus the destination for the best of British programming. Cirkus has already got off to a flying start; we are now looking to build on this and expect to be announcing further Nordic platform distribution deals in the coming months.”