Denmark’s TV 2 Signs Up for Red Bull Sports Content

SALZBURG: Denmark’s TV 2 is partnering with Red Bull Media House to bring a range of action sports and lifestyle content to Scandinavian audiences.

The arrangement includes three World Series Competitions (Red Bull Cliff Diving, Red Bull X-Fighters and Red Bull Crashed Ice), a doc on the soccer superstar Thierry Henry and a feature on the choreographer siblings Rich and Tone Talauega.

“TV 2 is a prestige broadcaster whose impact and scope extends not only throughout Denmark but well outside its borders,” said Alexander Koppel, the chief commercial officer of Red Bull Media House. “This is an exciting new milestone for Red Bull Media House in the region, and we look forward to the opportunity to share our television content with Scandinavian viewers like never before.”