NATPE Budapest Spotlight: Red Arrow International

BUDAPEST: Jo, a lead offering from Red Arrow International, has already proven successful in several territories, including Poland, Italy, Spain and Bulgaria.

Filmed on location in Paris, Jo is a crime procedural that sees Jean Reno making his return to television. The Taste is new a cooking competition format that premiered this year on ABC in the U.S. There is also Family Cases, a scripted reality series that has already made its way to Russia.

“With the large number of channels in Central and Eastern Europe comes a huge demand for new programming, both for fiction and formats,” says Shakira Hoffmann, the company’s international sales manager for CEE. “Entertainment shows are especially sought after, particularly for prime time but also for daily slots.”