TV Paprika, Zone Romantica Score UPC Carriage

BUDAPEST: Chello Central Europe has brought the cooking channel TV Paprika and the female-skewed network Zone Romantica to the UPC platform in Romania and Hungary, respectively.

TV Paprika is available in more than 5.8 million homes in Hungary, Slovakia, the Czech Republic and Romania. Its newest carriage is with UPC’s Focus Sat in Romania. Zone Romantica is available in Hungary, Poland and Romania, with different feeds in more than 8 million households. The channel is now included on the UPC Direct platform in Hungary.

“We always want to offer Focus Sat clients an integrated viewing experience, which is why we constantly extend our grid, to address the needs of each segment,” said Catalin Itu, the country director of Focus Sat in Romania. We add new channels that our clients ask for and we constantly improve our offers. The extension of our channel line-up supports this commitment. Focus Sat clients will be able to enjoy the shows broadcast by TV Paprika, a very popular cooking TV channel.”

Jim Helfgott, UPC Direct’s marketing and sales VP, added, “We are glad to offer a channel which is designed to provide compelling women-focused entertainment in Hungary. UPC Direct is committed to providing a broad variety of channels catering to all members of the household.”