Banijay Germany Partners with Austrian Startup

Banijay Germany has partnered with the Austrian startup influence.vision as it continues to grow in the tech and influencer realm.

Founded in 2017, influence.vision is an influencer marketing company that has connected over 1,000 brands and content creators on a common platform. It has implemented campaigns for brands including Dyson, NordVPN, Universal Pictures and refurbed and works with creators across YouTube, TikTok, Instagram, Facebook and podcast platforms.

Marcus Wolter, CEO of Banijay Germany, said, “influence.vision is the best platform to connect brands with influencers and therefore a great fit for us to build on our offerings in this important space. The brand’s marketplace is a consistent and strategic addition to our ecosystem, and in Florian and Branko, we have two smart, highly talented young entrepreneurs. I am very much looking forward to collaborating with them to shape the content-creator economy of the future.”

Branko Markovic, co-founder and co-CEO of influencer.vision, said, “As a fast-growing tech startup, the market in which you operate is crucial. Internationally, influencer marketing is currently estimated at $16.4 billion and is growing by 40 percent annually. It is our ambition to set the industry standard, and a global business like Banijay is the perfect partner for this.”

Florian Bösenkopf, co-founder and co-CEO of influencer.vision, added, “The exciting thing about this partnership is that we have a common vision with Banijay that is very unique in the current influencer market. Influencers and content creators are more than just pure reach; they are digital storymakers in their own right. The group and its creatives have been helping to shape the zeitgeist of our society for many years, and as a tech player, we can use it to connect the best content creators and artists under one brand and develop the most creative concepts for advertisers.”