HBO Max Launches in Additional 15 Markets

HBO Max has expanded its footprint with a launch in 15 additional European countries, bringing its total reach to 61 territories globally.

HBO Max launched in the U.S. in May 2020. In June 2021, it became available in 39 territories in Latin America and the Caribbean, and in October 2021, it arrived in Europe, launching in the Nordics, Spain and Andorra.

Today’s launches cover Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Hungary, Moldova, Montenegro, the Netherlands, North Macedonia, Poland, Portugal, Romania, Serbia, Slovakia and Slovenia.

The platform launches with a promotion offering all customers in Central and Eastern Europe and Portugal more than 30 percent off the monthly price for the lifetime of their subscription. In the Netherlands, HBO Max launches with two tiers, both at 50 percent off the regular monthly subscription price for the life of the subscription.

HBO Max will continue its global expansion later this year, with launches set for Turkey, Greece, Iceland, Estonia, Latvia and Lithuania. There are also plans for further expansion to Southeast Asia.

“From today, HBO Max is streaming in 21 European countries with Central and Eastern Europe, Portugal and the Netherlands joining the Nordics, Spain and Andorra, where we launched the platform last year,” said Christina Sulebakk, general manager for HBO Max EMEA.

“Central and Eastern Europe is where it all began for our European business back in 1991 with our first linear channels, and we’re pleased that today, more than 30 years later, we’re bringing fans in the region a completely new way to access all their favorite entertainment.”

“In under 24 months, we have built a scalable streaming business present in 61 territories and counting. International is going to continue to be an important part of our global growth story going forward,” said Johannes Larcher, head of HBO Max International.

“I am particularly proud that our presence in Central and Eastern Europe is further strengthened by today’s launch of HBO Max and that we are doubling down on our strong commitment to fans, partners and employees across the region during this challenging time.”