Viaplay Sets Launch Date for Poland

Nordic Entertainment Group (NENT Group) is set to launch its Viaplay streaming service in Poland on August 3.

Viaplay will offer Polish viewers a combination of live sports, Viaplay originals, international films and series and kids content. Following its rollout in Poland, Viaplay will be available in nine European countries, with the U.S. to follow in late 2021, the Netherlands in Q1 2022 and four more markets by the end of 2023.

All international films and series on Viaplay, along with the majority of Viaplay originals, will have Polish subtitles or voiceovers. All kids’ content will have Polish dubbing. Major sports events will be shown with Polish commentators and studio programming from Viaplay’s sports studio in Warsaw. NENT Group has recently appointed sports journalist Paweł Wilkowicz as its head of sports in Poland.

As in NENT Group’s other markets, Viaplay will be available in Poland through direct subscriptions and third-party partnerships.

Anders Jensen, NENT Group president and CEO, said: “Viaplay will offer Polish viewers something unique. Our combination of the best live sports, top-class Viaplay originals, international films and series and kids content is like nothing else on the market—and this is just the start. We will continuously invest in content and we are particularly excited to work with new and established local talents to create Polish Viaplay originals. We are coming to Poland for the long term and to be a leader in every sense, and we look forward to sharing our stories, being part of great Polish sporting moments and getting to know audiences and partners across the whole country.”