Channel 4 to Launch New Shows on Snapchat’s Discover

Channel 4 has partnered with Snap Inc. to bring more than 300 short-form edits of Channel 4 content to Snapchat’s Discover platform over the next year.

Hollyoaks will air on Snapchat, with short-form videos made for mobile episodes going live immediately after they have aired on E4, All 4 and Channel 4. To celebrate the launch, there is also a bespoke augmented reality Lens that allows Snapchatters to create their own cliff-hanger finale. Other shows included in the pact are The Last Leg, Grime Gran and Five Guys a Week, with a range of shows from across Channel 4’s programming slate to follow.

4Studio, Channel 4’s recently launched Leeds-based digital content hub, will work with Snap and program producers to create the made-for-mobile edits. Snapchat and Channel 4 commercial arm 4Sales will share sales rights on the shows. Channel 4 was part of the launch of U.K. shows on Snapchat’s Discover in 2018, and has since rolled out seven titles on the platform, including Celebs Go Dating, Don’t Tell the Bride and Tattoo Fixers.

Alex Mahon, chief executive at Channel 4, said: “We are hugely excited to bring more Channel 4 to Snapchat. We have a unique brand and taste and reach into the youth-dominated audience of Snap so the fit is clear. This partnership allows us to further our mission to serve young audiences, to increase time spent with Channel 4 and to supercharge our social footprint across 2020. We are continually evolving and adapting to reach our audience wherever they are and this is the latest iteration. I am particularly thrilled that Hollyoaks will be the first-ever soap to feature on the platform, offering Snapchatters a unique introduction to the joys of the best British Soap.”

Sean Mills, head of content at Snap, added: “Channel 4 shares our passion for creating mobile content in new ways. We are delighted to extend our successful relationship and bring even more great shows to U.K. Snapchatters. We can’t wait to see their distinctive storytelling style reimagined for the vertical screen.”