Revenues Drop 7 Percent at ProSiebenSat.1

Citing broader macroeconomic forces in its German-speaking markets, ProSiebenSat.1 Group reported 2022 revenues of €4.2 billion ($4.6 billion), a 7.4 percent reduction on 2021, with adjusted net income dropping 17.4 percent to €301 million ($332 million).

Ad revenues were down 6 percent in the year, the company noted, with a 12-percent fall in Q4. For 2023, the company is forecasting revenues of €4.1 billion, expecting persistent economic challenges in the first half of the year.

“We are working intensively to consistently implement our strategy for ProSiebenSat.1, and in particular to advance our entertainment business around the streaming platform Joyn, with full force,” said CEO Bert Habets. “We are investing in our future, setting up the group in a new way and have launched a strict cost-reduction program. At the same time, we will propose a significantly reduced dividend to shareholders for the 2022 financial year and intend to make our general dividend policy more flexible in the future. All this is the cornerstone of a secure and successful future for our company.”

Entertainment revenues fell 7 percent to €2.9 billion ($3.2 billion), largely due to ad revenue declines and the impacts of the Russia/Ukraine war.