Viaplay Secures Paramount Global Content Distribution Deal


Viaplay and Paramount Global Content Distribution have entered into a licensing deal that covers the Nordic and Baltic regions, Poland and the Netherlands.

The agreement brings a lineup of CBS series and library boxsets from The CW, Paramount Television Studios and Showtime to the Viaplay platform.

Titles available on Viaplay in the Nordic and Baltic regions include shows such as CSI: Vegas, Good Sam, HouseBroken and 4400.

In the Nordic region, the agreement includes library boxsets of hits such as Elementary, The Good Wife, Cheers, Madam Secretary, CSI: NY, 90210, King of Queens, Catch-22 and Looking for Alaska.

For Viaplay in Poland, current and library titles include Billions, Blood & Treasure, FBI: Most Wanted, The Good Fight, Hawaii Five-0, A Million Little Things, SEAL Team, Survivor and Walker.

In the Netherlands, shows available on Viaplay include Walker, The Good Fight, Bull, Frasier, The Good Wife, King of Queens, Californication, Elementary, Madam Secretary and Deadwood.

Filippa Wallestam, Viaplay Group’s chief content officer, said: “Paramount is one of Hollywood’s most renowned storytellers, and Viaplay viewers in 10 countries can now enjoy many of the biggest and best shows from their incredible lineup with us. This volume deal secures even more high-quality streamed content for our fast-growing service, which offers a unique combination of international films and series, Viaplay Originals, kids’ programming and the world’s best live sports.”

Lisa Kramer, president of international television licensing at Paramount Global Content Distribution, said: “We are thrilled to expand and extend our successful partnership with our friends at Viaplay. We look forward to bringing a wide selection of CBS programming and world-class library to Viaplay’s audiences.”