LEONINE Acquires Hyperbole Medien


LEONINE Studios has sealed an agreement to acquire the Berlin-based production outfit Hyperbole Medien, led by Bastian Asdonk.

Asdonk, the previous owner of Hyperbole Medien, will remain as managing director. The outfit is known for shows such as Germania on ZDF and 13 Fragen on ZDFneo. Effective June 1 it will be part of the LEONINE Production segment while retaining its independence and brand identity. Christian Meinberger, chief digital officer of LEONINE Studios, is set to join Hyperbole’s management team.

LEONINE CEO Fred Kogel noted: “Hyperbole’s development and formats have impressed us for some time now. The company is characterized by a clear profile, a feel for the zeitgeist and a successful mix of innovative and journalistically high-quality formats. Hyperbole’s creative team is an excellent fit for us. Together we will complement our existing IPs with new formats and expand the cross-media reach of our content. In this way, we’re broadening the growth potential for our digital production area for the long term.”

Asdonk added, “We could not have wished for a better partner for further development than LEONINE Studios. Their excellent productions stand for quality on all platforms, and the overall setup of the group is an innovative and far-sighted model. We are very much looking forward to working with outstanding creatives and a bold management.”

Meinberger noted: “I am delighted that LEONINE is complementing its digital portfolio with the acquisition of Hyperbole, a progressive production company with award-winning journalistic formats and channels. The affiliation with LEONINE will open up further growth perspectives for Hyperbole—for example, through access to our broad talent network. Together with Bastian Asdonk’s team, I look forward to driving forward the development and continuing Hyperbole’s success.”