Beta Group Launches Fiction Arm in Spain

Beta Group has set up Beta Fiction Spain, which will produce TV series and feature films, offer production services and act as a theatrical distribution arm in Spain.

Mercedes Gamero, the former general manager of Atresmedia Cine, and Pablo Nogueroles, who was senior VP at Warner Bros. Pictures International España, will head Beta Fiction Spain together with Christian Gockel, responsible for all Beta Group’s Spanish activities.

Gamero said: “I am so thrilled and excited to join this new company with such wonderful partners as Pablo Nogueroles and Beta. Having the chance to establish an independent production and distribution powerhouse is a unique opportunity in this current environment. Thus I want to thank Jan Mojto, Moritz von Kruedener and Christian Gockel for their ongoing support and trust over the years. Now being part of the Beta Group family is a true honor.”

Nogueroles added: “The Spanish market is undergoing tremendous changes just like the rest of the world. We feel we have an opportunity to be a first-in-class independent European distributor and producer of theatrical films as well as a co-producer for local movies and TV shows.”

Gockel said: “Starting over a decade ago, Beta was the first to bring Spanish TV programs to the world. Atresmedia has been Beta’s partner in Spain almost from the get-go. And so was Mercedes, one of the most distinguished and experienced Spanish media executives with an amazing track record. We’re extremely thankful for the path we’ve gone together, but even happier about our new tandem, Mercedes and Pablo, also a partner of many years. They are the perfect match for Beta Spain—Beta’s next step to create national and international successful content together with the best Hispanic creative talent.”