NBA & ESPN Align for Coverage in the Netherlands


The National Basketball Association (NBA) and ESPN have inked a new agreement that makes ESPN the official broadcast partner of the NBA in the Netherlands.

The partnership marks the most extensive NBA coverage ever in the Netherlands. It will see ESPN televise more than 200 live games each season in the country, highlighted by weekend games in prime time as part of the league’s NBA Saturdays and NBA Sundays presented by NBA 2K22 European prime-time initiative. Fans will also be able to enjoy marquee NBA events such as Christmas Day games, NBA All-Star, the NBA Playoffs, the Conference Finals and the Finals, as well as ESPN studio programming.

Rob Labree, director of programming and production at ESPN in the Netherlands, said: “I’m incredibly proud to add one of the world’s most spectacular and prestigious leagues to our live sports roster. The NBA needs no introduction, with all its talent, icons and illustrious teams. The NBA will feature prominently in ESPN’s programming in the upcoming season, with many live games and popular shows like NBA Countdown and NBA Today.”

Adam Cox, NBA EME senior director of global media distribution, said: “We’re excited to build on our longtime relationship with ESPN by providing fans in the Netherlands with more live NBA games and coverage than ever before. With regular weekend games in prime time and the league’s most iconic moments throughout the season, there has never been a better time to be an NBA fan in the Netherlands.”