NBA & beIN SPORTS Extend Pact in France

The National Basketball Association (NBA) and beIN SPORTS have inked a multiyear expansion of their broadcast and digital partnership that will extend to 2024.

beIN SPORTS will broadcast 20 weekend prime-time games during the first half of the NBA season as part of NBA Saturdays and NBA Sundays, presented by NBA2K21. The schedule for the second half of the season is to be announced at a later date. The Saturday Night Live and Sunday Night Live pre-game studio shows also make their return.

Further, beIN SPORTS will also continue to host the NBA’s official online destination in France.

Yousef Al-Obaidly, president of beIN SPORTS France and CEO of beIN MEDIA GROUP, said: “We are delighted to extend our valued partnership with the NBA in France to 2024. This new deal perfectly illustrates our balanced approach when selecting content and acquiring rights, in line with our clear and rational business plan. Since 2012, beIN and the NBA have proudly worked together to develop and grow the NBA in France, including with innovative new events such as The NBA Paris Game 2020 last January. This latest NBA deal further strengthens the fantastic portfolio of rights we will showcase on beIN SPORTS France over the next 12 months, including EURO 2020, LaLiga, Serie A, Bundesliga, Wimbledon, NFL, handball, rugby and much more, together with the UEFA Champions League from 2021-22 onwards.”

Elsa Memmi, NBA EME VP of global media distribution, added: “We couldn’t be more excited to extend our partnership with beIN SPORTS and enter into a decade-long collaboration. With the highly anticipated tip-off of the 2020-21 NBA season just around the corner, fans can look forward to intense competition and unmatched talent on a nightly basis.”