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HBO Max European Rollout to Begin Next Month


WarnerMedia has slated October 26 for the launch of HBO Max in Europe, with Sweden, Denmark, Norway, Finland, Spain and Andorra as the first six European countries for the rollout.

In 2022, HBO Max is slated to become available in 14 additional territories: Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Hungary, Moldova, Montenegro, North Macedonia, Poland, Portugal, Romania, Serbia, Slovakia and Slovenia. Further territory launches are also planned for next year.

In May this year, HBO Max celebrated its one-year anniversary in the U.S., and in June, it launched in 39 territories across Latin America and the Caribbean, marking its first availability outside the U.S.

“This is a historic moment as HBO Max lands in Europe,” said Johannes Larcher, head of HBO Max International. “WarnerMedia movies and series like Harry Potter, Game of Thrones and The Big Bang Theory are passionately consumed by fans all across Europe, and HBO Max has been created to provide them with the most intuitive and convenient viewing experience to watch these and a diverse range of other amazing titles.”

“The unique and exclusive combination of iconic content from Warner Bros., HBO, DC, Cartoon Network, Max Originals, including local productions and more, creates a streaming platform that fans in Europe will love,” added Christina Sulebakk, general manager for HBO Max EMEA. “We see enormous potential as we roll out the all-new, supercharged streaming platform across the region.”

About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at


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