SPI Launches FightBox on Waoo in Denmark


SPI International/FilmBox has inked a distribution deal to bring the FightBox channel to Waoo, a Danish pay-TV and broadband provider.

Marking SPI/FilmBox’s expansion in the Scandinavian market, the agreement between the companies makes SPI’s FightBox available to Waoo subscribers in English, effective as of March 30. FightBox broadcasts combat sports live events and multi-discipline mixed martial arts coverage from all over the world, including Fight Exclusive Night, Cage Fury Fighting Championship, King of Kings Hero’s World Series, Makowski Fighting Championship, Superkombat, Oktagon and more.

Georgina Twiss, managing director for Western Europe and Africa at SPI International, said: “At SPI, we continue to invest and expand our reach in Europe and are delighted to start a partnership with Waoo for FightBox, a product which we believe will resonate well with combat sports enthusiasts in Denmark, as it does around the region, with its content slate dedicated to the best MMA programming from all over the world.”

Mette Wenneberg Dinsen, head of TV Content at Waoo, added: ”We are always seeking to push the limits of our customers’ expectations by providing Denmark’s widest range of sports and entertainment. We know that sports play an important role when customers need to choose a TV provider. FightBox is a perfect fit to our strategy, and we are excited about our partnership with SPI International. Enthusiasts of combat sports and MMA in Denmark will now have access to the best MMA programming in the world.”