U.K. Ranks as Top Provider to VOD Platforms in Europe


There are 44,000 European film titles and more than 12,650 TV seasons currently available on VOD platforms in Europe, according to the latest figures from the European Audiovisual Observatory.

The content analyzed in the report figures in 462 different VOD catalogs—138 TVOD and 324 SVOD catalogs—in 46 European countries, representing 446,800 film presences and 65,100 TV season presences on VOD at the end of November 2020.

A total of 12,659 unique European TV seasons were available on VOD in Europe, and of these 12,309 had a European country as the main producer. The U.K. (44 percent), Germany (17 percent), France (9 percent) and Spain (6 percent) together provided the majority of all available European TV titles on VOD.

Only 12 percent of all European TV content available were co-productions, which is significantly lower than for films (30 percent). When looking only at majority European productions, the share of co-productions lowers even more, to 9 percent.

British titles dominated the top 20 European TV seasons most found in the VOD catalogs analyzed, with half of the titles being produced by or co-produced with the U.K. Nearly half of the top 20 titles were animation (9 of 20), and Denmark provided 20 percent of the top 20 titles with four seasons of the same animated series.

While TVOD services Amazon, iTunes and Maxdome offer the highest average number of European TV seasons in the countries they are available, Netflix and Amazon Prime Video are SVOD pan European players offering on average 597 and 290 European TV seasons in their country catalogs, respectively.

The British animated series Peppa Pig (season one) was the top TV title present in VOD catalogs in Europe. This series also represented the oldest content in the list of top 20 TV seasons. The series with the largest number of available seasons were two British classics: the quiz show Have I Got News for You (60 seasons) and soap Coronation Street (59 seasons). Although 60 percent of TV content was less than ten years old, the average year of production of all TV seasons found on VOD in Europe was 1987. The oldest TV content available was David Attenborough’s Zoo Quest series, from 1954.