NENT Group & Elisa Viihde Combine Streaming Services in Finland

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Nordic Entertainment Group (NENT Group) and Elisa Viihde Aitio will combine their streaming services in Finland in Q4 2020 to create Elisa Viihde Viaplay.

The combined standalone service will bring together Viaplay’s original Nordic productions, Hollywood films and series and kids’ content with Elisa Viihde Aitio’s selection of Finnish films and original series.

NENT Group will be responsible for the service’s technology and analytics, while Elisa will handle sales, marketing and customer support. Both parties will continue to invest in content for the service.

Anders Jensen, NENT Group’s president and CEO, said: “We continue to break new ground in streaming with the most innovative partnerships in the market. Elisa Viihde Viaplay will bring together the Nordic region’s leading streaming company and a Finnish pioneer in telecoms and digital services to take streaming to the next level in Finland—a country with one of the highest broadband penetration rates in the world. NENT Group has outstanding content delivered on a world-class technology platform, while Elisa is Finland’s market-leading communications service provider and has delivered a string of hit local drama formats. Elisa Viihde Viaplay is the perfect combination of our respective strengths—a standalone streaming service that will address the whole Finnish market and provide viewers with an even stronger and more diverse offering.”

Veli-Matti Mattila, Elisa CEO, added: “By joining forces with NENT Group we are able to offer Finnish customers an exciting combination of high-quality content with a strong focus on Finnish and Nordic original series. We expect viewers to embrace this innovative combined service that provides extensive content and represents excellent value for money. We look forward to working together to bring Elisa Viihde Viaplay to this fast-growing market later this year.”