Viaplay Rolling Out in Baltic Region


Nordic Entertainment Group (NENT Group) is planning to launch its Viaplay streaming service in Estonia, Latvia and Lithuania in the first quarter of 2021.

The expansion adds to Viaplay’s success in the Nordic region and recent launch in Iceland. Viaplay will offer Baltic viewers a combination of Viaplay originals, films and series, kids’ content and live sports.

Anders Jensen, NENT Group’s president and CEO, said: “Expanding Viaplay to the Baltic countries is a natural next step. These markets are close to home, relatively under-penetrated, growing fast, and we will have a truly unique content offering that addresses all three markets together. We have built Viaplay into the number one Nordic streaming service and have recently expanded successfully to Iceland. We see huge potential in the Baltics for our unique combination of high-quality Viaplay originals, award-winning films and series, premium kids’ content and world-class live sports. Our highly agile operating model and cutting-edge technology are built to scale effectively and efficiently. We have already secured key content rights for the markets at very competitive prices, and look forward to bringing our great value for money storytelling experiences to viewers in Estonia, Latvia and Lithuania early next year.”