NENT Group Brings Viaplay to Iceland

Nordic Entertainment Group (NENT Group) is launching its Viaplay streaming service in Iceland on April 1.

With the Icelandic launch, Viaplay will be available in all five Nordic countries. All Viaplay originals and kids’ content will have Icelandic subtitles or be dubbed, and selected sports content will have Icelandic commentary.

NENT Group secured the exclusive Icelandic media rights to Formula 1, Bundesliga football and handball, WTA tennis, Major League Baseball, NASCAR, Dutch Eredivisie, Danish Superliga, Swedish Allsvenskan, Division 1 Féminine, French Cup football, the CONCACAF Nations League, the 2021 Copa América and more. The majority of these events are currently postponed due to the coronavirus outbreak, and NENT Group will launch its Viaplay sports package in Iceland when these events become available.

Anders Jensen, NENT Group’s president and CEO, said: “Viaplay is a Nordic streaming success story and completing our regional footprint with Iceland is a very natural next step. From April 1, we will offer viewers in Iceland more high-quality Nordic originals than anybody else, along with award-winning films and series and premium kids’ content, with world-class live sports to come. Viaplay already has 1.6 million subscribers across the Nordic region and is built to scale quickly. We look forward to bringing our unique storytelling to audiences in Iceland.”