MultiStory Media Promotes From Within for Chief Creative Officer Role

Ana De Moraes has been elevated to chief creative officer at MultiStory Media, which has made other new appointments as well.

De Moraes now becomes the lead on the label’s creative strategy, with wider responsibility for its diverse slate of factual and factual-entertainment shows, reporting to Tim Carter. The appointment comes as Carter takes up his new role as CEO of both MultiStory Media and fellow ITV Studios label Twofour.

Will Yapp is to join as executive producer for MultiStory Media North and Matt McGough has been named as head of development for the label. Both join a senior creative team that will now report into De Moraes.

Carter said: “Ana has been a gamechanger for MultiStory, taking the company into exciting new areas of business and creating innovative new shows. Supported by a brilliant and seasoned team of genre heads, she brings a modern, entertaining and heartfelt tone to everything she touches.”

He added: “I’m also excited to welcome Will to the team and promote Matt McGough to head of development. Will’s body of work speaks for itself – he is a highly respected, super-talented filmmaker and his appointment is a huge coup for Ceri and the MultiStory North team, while Matt is a real rising star who completely understands our creative ambition and will be instrumental in helping create MultiStory’s next generation of hits.”