Nordic Entertainment Group (NENT Group) and Telenor have extended their long-term Nordic distribution agreement.
The agreement spans Telenor’s fixed-line and satellite TV offerings and sees NENT Group’s Viaplay streaming service, free-TV channels and Viasat pay-TV channels offered to Telenor customers. Telenor has over 1.7 million TV customers across the Nordic region.
The fixed-line agreement covers Sweden and Norway and includes NENT Group’s TV3, TV6, TV8, TV10 and TV3 Sport channels in Sweden; as well as the TV3, TV6 and Viasat 4 channels in Norway. NENT Group’s premium Viasat sports and film packages, along with the Viasat Golf channel, will be available to Telenor’s fixed-line subscribers in both countries. Sweden, Norway, Denmark and Finland are covered in the satellite agreement, which includes NENT Group’s TV3, TV6, TV8, TV10 and TV3 Sport channels in Sweden; TV3, TV6 and Viasat 4 channels in Norway; and TV3, TV3 Puls, TV3+, TV3 Max and TV3 Sport channels in Denmark. NENT Group’s premium Viasat sports and film packages will be available to Telenor’s Canal Digital subscribers in all four countries.
Kim Poder, NENT Group’s CCO, said: “We want Viaplay and our TV channels to be available in as many homes as possible. Telenor customers across the Nordic region will now be able to add Viaplay to their TV subscription, and this will increase our reach even further. NENT Group’s partnerships show the attraction of our unique content offering of originals, international films and series, kids content and live sports. It is particularly exciting that Telenor’s customers will be able to enjoy our coverage of the massively popular FIS skiing events from 2021 onwards.”