Nordic Entertainment Group (NENT Group) will provide exclusive pan-Nordic coverage of former UFC champion Conor McGregor’s fight against UFC Lightweight champion Khabib Nurmagomedov, among other boxing title fights.
NENT Group also secured the exclusive Nordic media rights to the world heavyweight championship boxing match between Anthony Joshua and Alexander Povetkin. Both fights will be shown live as pay-per-view events on NENT Group’s Viaplay streaming service this fall in Denmark, Finland, Norway and Sweden.
Kim Mikkelsen, NENT Group’s senior VP and head of sport, said, “When it comes to delivering spectacular fight night action, NENT Group is the undisputed champion. We’ve already brought Mayweather vs. McGregor to fans across the Nordics as the region’s biggest-ever pay-per-view event. Now we’re reinforcing our unrivaled position as the heaviest hitter in the game with two of this year’s most exciting bouts.”