Nordic Entertainment Group Sets New Corporate Branding


Following the decision earlier this year to split MTG into two companies, Nordic Entertainment Group (NENT Group) will officially begin operating as a separate organization from July 1.

NENT Group will operate across pay TV with the Viasat channels and satellite platform, as well as the Viaplay streaming service in Denmark, Finland, Norway and Sweden. Within free TV, NENT Group comprises TV3, TV3+, TV3 PULS, TV3 MAX and TV3 Sport in Denmark; TV3, Viasat4 and TV6 in Norway; TV3, TV6, TV8 and TV10 in Sweden; and the Viafree streaming service in Denmark, Finland, Norway and Sweden.

The group will also control commercial radio stations in Norway and Sweden and the I LIKE RADIO streaming service, in addition to 30 production companies in 17 countries and Splay Networks. NENT Group also has the operator services Viasat broadband and IPTV, which is now accessible to over 1.3 million Swedish households through 35 open fiber networks.

Anders Jensen, NENT Group’s president and CEO, said: “The Nordic region is one of the world’s most dynamic media markets and our ambition is to provide the best and broadest entertainment experiences possible for our consumers and partners. We have a uniquely integrated model, and produce, broadcast and stream exciting content for viewers, listeners and followers. The launch of our new and vibrant brand is the latest step along our path to becoming a separate, listed company.”