BBC Worldwide Taps ITV Exec for New Sales Post


LONDON: BBC Worldwide has appointed ITV executive Andre Renaud to the newly created role of VP of sales for Italy and Iberia, effective January 2017.

In this position, Renaud will be responsible for all TV and digital sales, as well as format licensing in Italy and Iberia. He will report to Tobi de Graaff, the executive VP for Western Europe.

Renaud has worked at ITV for the past 12 years, most recently as sales director for EMEA and international format sales at ITV Studios Global Entertainment. In that role, he managed content and format sales in Italian-speaking markets, the Middle East and Africa. He was also responsible for international format production partnerships and previously managed ITV’s sales business in Benelux, Israel, Greece and Portugal.

“Andre will be a huge asset to the team with his background in TV and format sales across a number of different markets,” de Graaff commented. “His appointment follows two other recent key Western Europe hires: Adam Bishop, our VP of sales for German- and French-speaking territories, and Fraser Robinson, who joined us as our genre director for scripted.”

Renaud added: “BBC Worldwide has an amazing catalog of top-class content, which makes this a very exciting opportunity for me. I am thrilled to continue building relationships with the clients in Italy and Iberia and look forward to joining the team in the new year.”