Megogo Debuts Live Stream of Music Fests & Sporting Events

KIEV: The VOD and OTT service Megogo has launched a new business line that will focus on the live broadcast of large-scale popular sporting and cultural events.

The live streams will center on music festivals, niche sports and cyber sports tournaments. Z-Games 2016, an Eastern Europe sports and music festival, will become the first headliner of the new project. It will take place in early August near the Black Sea.

Professional online translations of Z-Games will be broadcast exclusively for 40 million of Megogo’s viewers in Ukraine, Russia, Belarus, the Baltic States and other Eastern European countries in a unique format created by a team from Megogo and Z-Games.

The streaming will be available free of charge every day of the festival on the website and apps for all devices and platforms worldwide.

“Choosing the project, we looked at dozens of events and picked the most entertaining and interesting,” said Ivan Shestakov, the marketing director at Megogo. “It was not only first-class music and sports component, but also the atmosphere of the festival, extremely popular among progressive audience, that influenced our choice.”

Shestakov added: “We [have] in mind the format and engaging spirit of the Olympics airings, international championships and festival broadcasts. The program is also full of diaries and summaries, interviews, discussions and competitions analytics, highlights and fan moments, concerts backstage and even the after-parties with musical groups—all that is not usually seen by the regular visitors. However, the most important component is the insider’s view of the events provided by ubiquitous streamers. This event is targeted to progressive young people who grew up on YouTube and social media. This is a huge audience; with everyone having a smartphone with a camera in his pocket. In this project, we will give the audience more than TV is able to give—we have no airtime limits and [are] vigorously engaging the audience to create content themselves alongside with our professional team.”