Discovery Networks Names GM for Iberia

LONDON: Vera Buzanello has been named executive VP and general manager of Discovery Networks Iberia, responsible for Spain and Portugal, after having previously led the distribution side of the business in these countries for a number of years.

Based in Madrid, Buzanello will be reporting to Marinella Soldi, the president and managing director for Discovery Networks Southern Europe. Buzanello has worked for Discovery Networks for 17 years and has until now led distribution strategy and affiliate relations for Discovery Latin America (DLA). She will also retain oversight of key strategic distribution relationships for the region.

Soldi commented: “Vera is one of the most successful executives in Discovery, experienced in building businesses through productive relationships that drive value for our partners and most importantly for our passionate fans. She will lead the way in bringing to life the Discovery commitment in the region, particularly with a focus on greater investment in content and local talent, while delivering our content to more screens.”

Buzanello added: “I am very excited about this new professional adventure. The team continues to provide excellence in both creative terms and in its production of outstanding original content. My goal is to expand the business in both Spain and Portugal to offer Discovery’s innovative and high quality content to more viewers. I am fully committed to ensuring the Discovery brand becomes an even stronger force amongst viewers, institutions, partners and investors in Iberia’s TV market.”