Blurrt Taps Former FremantleMedia Exec Simon Spalding

LONDON: Blurrt, which specializes in analyzing comments and sentiments on social media, has appointed former FremantleMedia executive Simon Spalding as executive chairman.

In his new role, Spalding will help determine the company’s strategic direction and oversee its growth plans in both the U.K. and international markets, building on his previous role as board advisor. He will lead investor relations and oversee sales and marketing processes as the brand continues to expand. Spalding has previously served as FremantleMedia's regional CEO for Europe and Asia Pacific and as the CEO of Yummi Media Group.

Spalding stated: “I was drawn to Blurrt because I instantly loved what their product could do. The platform has a unique ability to discover and surface social content in a way that no one else in the market can currently offer—and that in itself is hugely exciting. In all my previous roles I have focused on creating and capturing value from unique content. Blurrt’s platform delivers a unique ability for users to seek out, aggregate, interpret and then utilize this rich content stream either to further engage their audience or to better understand how to address their customers’ needs. The platform has uses across a broad range of industry sectors and is easily scalable on an international basis. I look forward to helping drive this company forward and showing the market the value its services can add.”

Jason Smith, the CEO of Blurrt, commented: “We are delighted to announce the addition of Simon Spalding to our board. It’s a hugely exciting time for Blurrt, and his experience will be invaluable as we continue to grow and strengthen the business.”

He added: “We know businesses today face a huge challenge in using and making sense of their social data. For us it’s really important that we remain at the coalface of discovery and analytics and invest in our product, so that we can continue to offer our clients the most cutting-edge capability on the market.”