OTT Revenue in Western Europe to Reach Nearly $14 Billion


LONDON: OTT TV and video revenues in Western Europe are set to increase by $9 billion between 2014 and 2020, with the U.K. as the largest contributor.

According to a new report from Digital TV Research, the revenue total in Western Europe will reach $13.72 billion in 2020, up from the $894 million reported in 2010 and the $6.34 billion expected this year.

Of the $9 billion to be added 2020, the U.K. will contribute $2.15 billion, Germany $1.6 billion, France $1.19 billion and Italy $1.12 billion. 

SVOD will become the region’s largest OTT revenue source in 2016. SVOD revenues will total $6.5 billion by 2020 (47 percent of total OTT revenues), up from only $106 million in 2010 (12 percent of total OTT revenues).

Simon Murray, principal analyst at Digital TV Research, said: “We forecast 55.66 million SVOD homes by 2020, up from 1.66 million in 2010 and an expected 15.29 million by end-2015. Germany will overtake the U.K. to become the largest country by SVOD homes in 2020.”