Shine Network & Endemol Creative Operations Merged

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AMSTERDAM/LONDON: Endemol Shine Group has unveiled its newly merged Endemol Shine Creative Networks structure, a combined business that will be led by Lisa Perrin, currently the managing director of Shine Networks.

Iris Boelhouwer, a 20-year Endemol veteran who has been overseeing the creative and format distribution teams as managing director of creative operations, has decided to leave the company in the summer. Boelhouwer will first complete the integration of her areas before handing over her responsibilities ahead of her departure.

Perrin will lead Endemol Shine Creative Networks as managing director, reporting directly to Tim Hincks, Endemol Shine Group's president. Perrin's responsibilities include managing and coordinating the exchange of new ideas, creativity and IP across Endemol Shine Group’s network of companies around the world as well as supporting and guiding local adaptation of formats in new markets.

Endemol Shine Creative Networks will be run out of the company’s headquarters in Amsterdam. The company’s format sales and acquisitions business will now be managed separately, with global head of format distribution Ana Langenberg reporting to group commercial officer Boudewijn Beusmans.

"We owe huge thanks to Iris, whose creative leadership has been key to ensuring that Endemol's hits have traveled fast across the company's network to markets around the world," said Hincks. "We wish her every success for when she moves on to new adventures in the summer.”

"Lisa has a natural creative instinct for what makes a format work and how it can be adapted in different markets," continued Hincks. "The strength of her leadership is underlined by the outstanding operation she ran at Shine and I'm thrilled that she will be heading up our newly united creative team."

"Ana has played a leading role in the success of Endemol's format distribution business including numerous deals that have helped establish new operations in key markets," said Beusmans. "Her experience and track record make her ideally suited to lead our format distribution and acquisitions as we enter a new phase with more resources and IP to offer partners around the world."