Sky Outlines Targets for Diversity Push

LONDON: Sky has set new targets to improve the representation of black, Asian and minority ethnic (BAME) people across its entertainment channels.

All new, non-returning shows on Sky entertainment channels will have people from BAME backgrounds in at least 20 percent of significant on-screen roles. This spans drama, comedy, entertainment and factual programming.

All of Sky's original programs will have someone with a BAME background in at least one senior production role. Also, 20 percent of writers on all shows will be from BAME backgrounds.

In terms of commissioning, Sky will be offering a 12-month placement within the commissioning team as part of the Creative Diversity Network's Commissioning Leadership Programme.

Sky is aiming for end-2015 to achieve these targets.

Stuart Murphy, Sky’s director of entertainment, said: “Sky is dedicated to making programs that feel representative of every one of the millions of viewers that watch our content every day, whatever their color. So we have tackled the issue with the same sense of ambition that we show in all other areas of our business, setting ourselves a set of tangible goals that will hold us to account. Our aim is to kick start a sea change in the on screen representation of ethnic minorities on British television. It’s an incredibly exciting time, and I am very proud that Sky is going to be at the forefront.”