BBC Trust Wraps Review of Pubcaster’s TV Services

LONDON: The performance of the BBC's four main TV channels remains strong, according to a review of the services by BBC Trust, but key challenges remain, including reaching younger and minority audiences, and the need for more "creative risks" to be taken in BBC One's programming.

The review of BBC One, BBC Two, BBC Three and BBC Four found that on average, 81 percent of people watch the services each week. However, BBC Television's reach has fallen considerably among younger demos as well as Black, Asian and minority ethnic (BAME) audiences. Key findings include that the BBC One's median audience age is 59, up from 56 in 2010/11.

Moreover, the Trust reports, "some viewers do not find BBC One sufficiently distinctive in some important ways and the Trust believes it is possible to continue serving loyal audiences well, while taking more creative risks in programming and scheduling choices."

The channel is seen as often "playing it safe," particularly in prime time, with an emphasis on returning "familiar" programs. More new shows air post 9 p.m. "Our analysis does suggest though there are opportunities for greater innovation in factual programming at 9 p.m. and a refreshment of entertainment programs."

The Trust also calls for a more collaborative approach between the BBC channels.

David Liddiment, the BBC Trustee who jointly led the review, said, "The BBC is special and affection for its many excellent programs shone through in our audience research and consultation, but viewers also highlighted the areas where they felt the BBC could do better. The privilege of the license fee gives the BBC uniquely the opportunity and the obligation to be daring and to take risks with programming that sets it apart. This report sets out a plan to help it do just this and we look forward to working with BBC Television to deliver it. For BBC One in particular, we share Tony Hall’s ambition that it has to be not only the nation’s favorite channel but also its bravest, building on the very best programs in its schedules, that not only entertain and delight audiences, but also frequently challenge and surprise them."